Robin Mansell et al.: Platform economics
The document addresses both the official and the educated and the un-initiated readers. Commercial platform management, data collecting and use, and the large-scale operations of some companies are often accepted as inevitable. Innovation of artificial intelligence-based technology is considered essential to successful competition on the global stage. Why is that? The digital platform management is closely linked to the changes in economy, politics, social and democratic societies and is directly related to inequality, inequality, disadvantages and indirect. This is inevitable, we think, only if we don't recognize why and how corporate and policy choices are made. Economic analysis is used in both defense and criticism of current platform development. In this book we're going to analyze not only the mainstream public radio economics, but also the assumptions and strengths and limitations of two other economic traditions. The origins and results of the digital platform depend on the analytical lens used. Our goal is to help readers understand these differences in ways that can provide alternative vision for future platforms. This book is designed to help readers understand and use the real world as a textbook that introduces the background of digital platforms and provides a good way for platform companies to help them analyze the impacts of current and near-to-date national and international economies, of course, political and social.
Korean title: 플랫폼 경제학
Korean author: Robin Mansell 외
Korean publisher: 박영사
ISBN-13: 9791130314082
