Red Penguin: I work as a digital marketer (Large Print Book)

“People do ‘ shopping ’ through social media, and they do ‘ buying ’ through electronic trading. Depending on who's telling the story, it's going to change which product you choose. It's hard to choose from a standard indicator, like function or price. You need to bring the user to the front. Not only do we focus on the product, we need to focus on our users' stories. There was a time when it was sold. At the time, just one proper TV commercial could be made to produce a hit. It was a time when, like rug bombings, you could sell anything by advertising through TV, radio and magazines. But it's different now. It's a personal age. Smart consumers can take information from products in various ways, including the Internet, and social media has enabled smart consumers to execute optimal advertising. The main executive who decided to make the rise and fall of products and services moved rapidly from corporations to consumers. The identity of the market power has changed. After the age of Banner and Kidd advertising, advertising and promotions through various social channels have now become commonplace and influential. And I wondered what the real role of digital marketers in this change was. ‘ What is digital marketing? What do digital marketers do? What is the most important part of digital marketing? ‘ We met and discussed 10 digital marketers who work in the current industry to resolve the question. Some of them worked in the agency, others in the Inhouse. There was a freelance, and there was a market for a large company.

Korean title: 디지털 마케터로 일하고 있습니다(큰글씨책)

Korean author: 레드펭귄

Korean publisher: 천그루숲

ISBN-13: 9791188348992