Reviews
It's a useful guide both for people seeking investment and for people making investments. It compares investment to a marriage match—that's how close a relationship it requires. It offers an accessible 4 Whys tool, with “Why you, me, idea, now” as prompts founders can ask themselves in any order.
I didn't have much business capital, so I went through an incredibly arduous process carrying my IR materials around to seek investment. After one rejection after another had crushed my confidence and self-esteem, I found this book. I immediately understood why I hadn't received investment and am working through the changes I need to make, one by one. Thank you for explaining things clearly enough for someone like me to understand. It's been a huge help. I'll keep it like a bible until the day
I found the way the book applies and organizes various methodologies very interesting. Drawing on a variety of examples, it gives a good balance of perspectives from both investors and founders, which made the ideas easy to understand and relate to.
Phone Seong et al.: Read the investors' minds
If you can't give a clear answer to this question, your startup isn't ready. If you want to raise investment, think from the investor's perspective, not your own!
Korean title: 투자자의 생각을 읽어라
Korean author: 전화성 외
Korean publisher: 이콘
ISBN-13: 9791189318550
Reviews
It's a useful guide both for people seeking investment and for people making investments. It compares investment to a marriage match—that's how close a relationship it requires. It offers an accessible 4 Whys tool, with “Why you, me, idea, now” as prompts founders can ask themselves in any order.
I didn't have much business capital, so I went through an incredibly arduous process carrying my IR materials around to seek investment. After one rejection after another had crushed my confidence and self-esteem, I found this book. I immediately understood why I hadn't received investment and am working through the changes I need to make, one by one. Thank you for explaining things clearly enough for someone like me to understand. It's been a huge help. I'll keep it like a bible until the day
I found the way the book applies and organizes various methodologies very interesting. Drawing on a variety of examples, it gives a good balance of perspectives from both investors and founders, which made the ideas easy to understand and relate to.
