AuthorPhilip R. Cateora et al.
Philip R. Cateora et al.: International Marketing
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Description
The international marketing campaign in Günkatera helped to learn the theories and practices of the international marketing sectors effectively and efficiently. Global perspectives are interesting when you present with real examples international marketing topics, which are closely related to the subject of each text, and when you throw meaningful pictures before learning. The text also introduces stories, events, stories, historical events and cases associated with the main content of each chapter.
Korean title: 국제마케팅
Korean author: Philip R. Cateora 외
Korean publisher: 지필미디어
ISBN-13: 9788997394579
Philip R. Cateora 외: 국제마케팅
Philip R. Cateora 외: 국제마케팅
