Park Young-eun: Entertainment Management Strategy (Large Print)

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Description

The traditional ‘ management ’ theory uses 10 examples of entertainment content production and management that cannot be explained. By folding together the elements of entertainment industry and business, we see how the world's global corona19 pandeminics are melting into the entertainment world. Readers will be ‘time travelers in the Shovish strategy’ through the colorful and beneficial examples of entertainment companies, such as Esem, Hive, JYP Enter, and others, who have become a leapy growth in new environments.

Korean title: 엔터테인먼트 경영 전략(큰글씨책)

Korean author: 박영은

Korean publisher: 커뮤니케이션북스

ISBN-13: 9791128817465

박영은: 엔터테인먼트 경영 전략(큰글씨책)
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