The content of the book is easy and refreshing. I appreciate how it flows so smoothly without any hesitation, but it also gives us much to think about. It points out misconceptions we have held until now, and among them, the section on advertising stands out the most. We tend to think that advertisers must be original and that flashy ads are good, but the author emphasizes that it is about perspective, not creativity, and stresses that the most important thing in advertising is to enhance brand