Park Jong-ui: Consumer Behavior

Consumer Behavior is a recent piece of data that focuses on the problems associated with market change and consumer awareness. The case was centered on the story. The concept of consumer behavior, the environmental factor in consumer behavior. We can also learn about the personal decisions of consumer behavior, the decision-making process, and the new consumer behavior.

Korean title: 소비자 행동론

Korean author: 박종의

Korean publisher: 글로벌

ISBN-13: 9788955026627