Park Jong-min et al.: Policy PR Theory

The book introduces the concept, process and method of policy-portrait. 13 government and communication experts shared their discussions and writing. They've used their expertise to balance theory and practice. For example, in the case of a policy-in-a-community, government and organization, we can also learn specific methodology. Part 3 Policy R Methods deal with media applications for “2012 Seoul nuclear security summits” and“World General Assembly of 2012 World Development Conferences”; “The Battle for Redevelopment” and“The National Seoul Hospital Rebuilding Conflict”; and“the promotion of the Office of Time Choices for Work"; and “The Project for Highwood / R.C.R.”. Instead of simply sorting out and listing the data, the writers shared the analysis framework and made the problem process a very consistent picture. It also provides a presentation file for the instructor.

Korean title: 정책 PR론

Korean author: 박종민 외

Korean publisher: 커뮤니케이션북스

ISBN-13: 9791130440385