Due to the U.S. subprime mortgage crisis, the stock market—not only ours but also overseas—is exhibiting an unceasing downward curve. Furthermore, amidst concerns that the future growth potential of Mirae Asset—which had suddenly emerged as a star company enjoying sensational popularity in the securities market—is becoming a reality, I happened to read this book. Chairman Park Hyun-joo. Having known him only as someone who started as an entry-level employee, achieved lightning-fast promotions

For a long time, I have concentrated my surplus funds on long-term investments at Mirae Asset, and through remarkable returns, my personal wealth has grown significantly. Although it is weaker than stock trading, it reduces risk while offering higher returns; I can say I move in step with Mirae Asset to the extent that I recently reinvested my savings into funds. I followed the author closely through the newspaper, discovering his own principles of money revealed through his views on child

Money is a beautiful flower. Since I had been waiting quite a long time for this book, I felt something special when I received it. Moreover, all the funds I currently hold are from Mirae Asset! Just as the truth dictates that you must know things before you can manage your finances, I read this book with the mindset that knowing the company managing my funds is the very first step. In fact, what surprised me while reading this book was that Mirae Asset is a company that has been around for 10

Park Hyun-ju is a beautiful dream of Korea. It is said that reading accounts for 80% of what made Park Hyun-ju who he is. Since I also enjoy reading and came to read this book, I underline the strict parts. Yet, I don't actually think of it as strict. ^^; There is a book titled *Successful Leaders Are Readers*. Under the assumption of a plausible scenario, that book vividly portrays the benefits of reading, depicting a book mentor (the mentee's department head) and a subordinate mentee rising

Money is a beautiful flower. When I first heard this phrase, I thought it might simply be an "introduction to economics." After all, since the word "money" was in the title, I assumed it would be a story about money. As someone who didn't yet know much about financial management, I opened this book without even knowing what Mirae Asset did. As you read on, you will realize that Mirae Asset is a company that holds the title of "Korea's first" for many things. Among them, the installment fund,

Every object or situation is bound to change depending on the observer's mindset. Just like Chairman Park Hyun-joo, author of *Money Is a Beautiful Flower*, money can be a beautiful flower to some, while to others it holds a value greater than life itself. To still others, it may be perceived as something dirty and ugly. Everything exists in a single form, yet it takes on different shapes depending on the observer's perspective. *Money Is a Beautiful Flower* contains the life journey and

Indeed, it is a book I have been looking forward to reading since I read *The Tree*. I picked it up with the lingering emotions from *The Tree* still present. Perhaps because I received it after such a long wait, I was curious about the content simply by looking at the title, "Money is a Beautiful Flower," without fully understanding its hidden meaning. "When earned right and spent right, money is as beautiful as a flower. Mirae Asset exists to revive the value of money so that it can be

When I first saw the title of this book, "Money is a Beautiful Flower," I assumed it was a book about investment and started reading. However, since it is a book chronicling the life of CEO Park Hyun-joo, I found it quite enjoyable. First, the book is structured into five parts. Based on CEO Park's life, it explains the background of Mirae Asset's founding and the path it must take in the future, while also containing her management philosophy and strategies, as well as content designed to

(Money and Life Stories Told Personally by Mirae Asset Chairman Park Hyun-joo) Money is a beautiful flower. I did not know anything about Mr. Park Hyun-joo. Of course, before reading this book, I knew absolutely nothing about the Mirae Asset group. Simply captivated by the phrase "fund investment," I blindly started reading books related to personal finance, and that led me to this book. Despite its unconventional and somewhat secular title, I believe it conveys the most fundamental message