AuthorPark Chung-hwan et al.
Park Chung-hwan et al.: Marketing Management
$64.00USD
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From South Korea
In stock
Description
Marketing Management, which is a major marketing challenge, is the creation of new customers' acquisition and maintenance projects. The book provides specific know-how for the actual application of theory by thoroughly analyzing marketing strategy settings and the whole process.
Korean title: 마케팅관리
Korean author: 박충환 외
Korean publisher: 박영사
ISBN-13: 9788964541876
박충환 외: 마케팅관리
박충환 외: 마케팅관리
