Reviews
Design thinking is especially important in healthcare because it supports patient-centered care and improves the patient experience. This well-organized book explains in detail why service design is needed, what it involves, and how to pursue it. I gained many insights.
Park Byeong-tae et al.: Hospitals also need branding.
Hospitals Need Branding Too takes readers from understanding hospital branding to putting it into practice. Why do we feel intimidated at hospitals, and why does our turn take so long? These common dilemmas shape patients’ view of hospitals. Authoritarian, inefficient systems need to change as patient-experience assessments expand. The book explains hospital rebranding through service design thinking, which improves provider-user interaction by developing creative, useful ideas. Personas, customer journey maps, the 5 Whys, and the Swiss cheese model can support patient-friendly and efficient administration. Hospital apps can show consultation hours and staff information and handle appointments and payments without an in-person visit. Standardized indoor maps and wayfinding lines also address everyday frustrations. Along with theory, the book presents the authors’ practical cases as hospital-management experts, offering new directions for a field whose importance is growing.
Korean title: 병원도 브랜딩이 필요합니다
Korean author: 박병태 외
Korean publisher: 현암사
ISBN-13: 9788932323633
Reviews
Design thinking is especially important in healthcare because it supports patient-centered care and improves the patient experience. This well-organized book explains in detail why service design is needed, what it involves, and how to pursue it. I gained many insights.
