Oh Gang-don: Chinese Market and Consumers

Chinese markets and consumers are leading the main strategy for China's development, which was analyzed by the top-profile Shanghai manager. The book, based on Chinese temperament and consumerism and the generational nature of it, clearly and details the strategy for the capture of a huge global market China. From the basic principles of business to be known in China to the way you get loyal customers and put them on the brand, there are a colorful strategy to capture the minds of 14 billion Chinese consumers.

Korean title: 중국시장과 소비자

Korean author: 오강돈

Korean publisher: 쌤앤파커스

ISBN-13: 9788965701798