Reviews
This fun book shows you how to create a distinctive sentence of your own amid all the similarities. If you want to answer clearly when someone asks what your concept is, I recommend starting with this book.
What exactly is a concept, and how do you create an appealing one that stands apart from predictable words, thoughts, and writing? This book helps answer those questions. First of all, it is genuinely fun. A major advantage is that it includes spaces where you can try the exercises yourself as you read. I recommend it to anyone who wants to understand concepts and create content that sells.
Noh Yoon-ju: Concept Lighting
Even if writing is not your profession and you are neither a copywriter nor a marketer, life keeps putting us in situations where we need to write well. We need a subject line that makes people open an email, a sentence that persuades colleagues in a meeting, a line that shapes our personal brand, and words that turn our writing into content people want. This is the age of the one line that can do all that. That is concept writing: the ability to communicate with the world through your own perspective. This book calls it concept writing: giving scattered thoughts an unexpected concept, then adding the vocabulary that gives that framework substance. From fresh, distinctive ways of thinking to using an archive, producing work efficiently, and building an identity, writing helps you gain the weapon called a concept, which never comes simply from sitting still. It will be a reliable companion for anyone who wants to make their writing into content that sells and communicate with the world from a distinctive point of view.
Korean title: 컨셉 라이팅
Korean author: 노윤주
Korean publisher: 북스톤
ISBN-13: 9791193063477
Reviews
This fun book shows you how to create a distinctive sentence of your own amid all the similarities. If you want to answer clearly when someone asks what your concept is, I recommend starting with this book.
What exactly is a concept, and how do you create an appealing one that stands apart from predictable words, thoughts, and writing? This book helps answer those questions. First of all, it is genuinely fun. A major advantage is that it includes spaces where you can try the exercises yourself as you read. I recommend it to anyone who wants to understand concepts and create content that sells.
