Noh Jin-kyung et al.: Sales Practitioners Ask, Sales Masters Answer

Customers changing their minds, limited manpower, aggressive sales tactics and price discounts by competitors… Is sales success merely a matter of luck? Sales is not a lottery! As with any business, there are reasons for both success and failure in sales. Furthermore, these reasons are not always factors beyond the salesperson's control, such as costs, customers, competitors, or simple luck. Depending on the salesperson's capabilities, completely different outcomes can occur even in the same situation. The effort to improve one's knowledge, skills, tools, strategies, and methods through experience is the first step toward strengthening sales capabilities. This book examines 78 real-life sales success and failure cases gathered from over 1,000 sales professionals, extracting key points of sales from them. Each case provides an opportunity to organize one's thoughts and ideas, while highlighting new sales leadership. Additionally, it delivers tips on 23 concerns and solutions for salespeople, covering response methods in various sales situations, conversation, customer consultation, and customer management during economic downturns.

Korean title: 영업실무자가 묻고 세일즈마스터가 답하다

Korean author: 노진경 외

Korean publisher: 이담북스

ISBN-13: 9788926883570