Nigel Hill et al.: Easy-to-Understand Customer Research Methods

As customer satisfaction and customer loyalty have proved beneficial to corporations, more and more companies are taking customer satisfaction as a matter of importance. The book’s easy-to-know customer survey law explains how to do customer research in order to understand customer satisfaction and customer loyalty. To measure customer satisfaction and loyalty, we have designed and managed to make it easy for readers to follow one step after another. Books have been very detailed in the course of the surveys from design to data analysis and reports, and they are providing comprehensive research into the various aspects of project design, post-consumption and communication with customers, men's feedback, and customer feedback, often missing customer satisfaction. It's also dealing with the various indicators of customer loyalty, the role of loyalty in value-effective chains, and the model of revenue and the predictive technique that we use.

Korean title: 알기 쉬운 고객 조사법

Korean author: Nigel Hill 외

Korean publisher: 시그마프레스

ISBN-13: 9788968668036