Nam In-yong: Advertising and Persuasion

The target-receptible view can be persuaded by the maqueter's turning in the direction he wants. Target receptors have internal and external shields and are successfully persuaded to use rational and emotional persuasion properly. Target receptors buy images that brands represent, so the marketer must organize a message to convince the brand to unite with the right image. Advertisements and persuasions explain how to set up a persuasive strategy for this.

Korean title: 광고와 설득

Korean author: 남인용

Korean publisher: 커뮤니케이션북스

ISBN-13: 9791130436555