Moon Young-sook et al.: Consumer Insights

The exact value is important in all sports. If the ball is hit correctly in the center of golf suits, baseball bat, tennis racquets, it can send further and faster. There's this point in consumer internal psychology. The point where consumer and brand-integration encounters, the consumer mentals. The point of psychological change is the beginning of empathy in consumer mind. Products are sold and brands are raised. The book introduces a variety of ways and procedures to find consumer sites. The advertising industry has still given us examples of how they found and applied consumer psychological points through low-utilized quality research.

Korean title: 소비자 인사이트

Korean author: 문영숙 외

Korean publisher: 커뮤니케이션북스

ISBN-13: 9791130440309