Reviews
The title alone is full of clever ideas. The phrase about feeling stuck and just giving it a try is clever too. If other marketing books are practical guides, this one is more about inspiring your mindset. In 27 years of running a business, I've always wondered how to get the greatest visible results from marketing, and what kind of marketing produces what results, in what numbers. That has been one of my biggest interests in recent years. In today's recession and high-interest-rate
Marketing means carrying out work systematically, based on clear goals and strategies and informed by data—not charging ahead without a plan. Don't define marketing as making things simple and copying what others do. Remember that it means getting people to look in the same direction. Reading the book's guidance on marketing helped me organize my thoughts about whether we had been oversimplifying things and whether we had been looking at them properly at their core.
Marketing always brings new situations, unfamiliar tasks, and a wide variety of responsibilities. Don't Flounder at Marketing is a book written by an experienced marketer to help people without a marketing background and marketers without a mentor work through the uncertainty and pressure together. The author compares marketers to nomads because they tend to lead unsettled lives and are constantly placed in new situations and environments. You can find practical tips the author has learned
Author Min Gyeong-ju, who did not major in marketing, learned and gained experience in the field and has neatly organized the important elements and concepts she discovered into sections on planning, practical work, and data. A marketing book for beginner and non-marketing professionals!
I started out making iPad planners as a hobby and eventually registered a business, so I also have the role of running a small company. Whenever I make a product and create its introduction page myself, I wonder how to present it so that it sells well. I also dreamed of becoming an emoji artist, designing characters and making merchandise, but I felt so lost about how to promote them that they've been sitting untouched for a long time. Even when marketing isn't our major or job, we are always
These days, it seems that not only companies but individuals are interested in marketing. There are so many one-person businesses and creators, and whatever you do, studying marketing seems useful in all kinds of ways. If you want to put marketing into practice, video courses have their limits. Where should you learn? Should you attend a marketing academy? Is there even a senior colleague who can teach you? This is a marketing book for marketers who feel at a loss. It's a good book to read when
“Building My Own Marketing Framework” A book for beginner marketers who want to overcome the uncertainty and confusion they often face. It focuses on three key areas: planning, practical work, and data. As I started reading, I realized I'd already read quite a few books about marketing. The more I read, the more curious I became about the world of the marketer: what do marketers actually do, and what perspective do they bring to their work? That's why I picked up this book. 1. I liked that it
I think one of this book's strengths is that it covers important ideas in an entertaining way! The author uses so many cheerful expressions that I started thinking they must be a really fun person! I'd recommend it to anyone who feels intimidated by marketing or doesn't know much about it!
We call the systematic business activities involved in efficiently providing consumers with products or services marketing. A company's marketing strategy is a vital tool that reveals its strategy for survival. A company can exist only if it understands consumers' mindsets and provides better service efficiently enough to win their loyalty for the long term. This book made me think deeply once again about how to build a strategic marketing plan and use planning, execution, and data. One story
🔹Title: Stop Doing Haphazard Marketing and Start Marketing 🔹Author: Min Gyeong-ju 🔹Publisher: Plan B Design 🔹Length: 290 pages The author wrote this book to help people who have been assigned marketing work outside their usual responsibilities and feel overwhelmed and anxious. It explains why they are doing the work and how to approach it. The author encourages readers to become marketers with their own steady values who can adapt flexibly no matter how the world changes. The first part
Min Gyeong-ju: Marketing, not just random hitting
“Why not stop doing random marketing and start doing real marketing?” The many twists and turns on the road to becoming a one-of-a-kind marketer. Some jobs can be done by simply sticking to the usual routine. If you stay on the well-paved path your senior colleagues have safely prepared, you can often achieve a respectable result. But marketing is an exception to those general rules. It's an area where doing things “the way they've always been done” doesn't work. You can bring together top scholars from around the world and still end up with a campaign that even an elementary school student would laugh at. Or you can rely on flawed market research and play number games focused only on results, then face such a backlash that the company is at risk of collapsing. That's why marketers constantly encounter new and challenging situations. A marketing approach that worked yesterday may suddenly fail today. The right answer may seem to be to go right, while management pushes everyone left. Even more bewildering is being assigned work you've never heard of before. You may have joined thinking you'd manage social media, only to find yourself meeting reporters to discuss feature articles. That's why, as marketers gain experience, few can get by doing only work that hardly matters whether they do it or not. They take on all kinds of tasks and learn new skills; with experience, they become truly one-of-a-kind marketers. So where did those unique marketers learn how to handle all that unexpected work? You might even want to beg someone to tell you if there's a school for it.
Korean title: 막해팅 말고 마케팅
Korean author: 민경주
Korean publisher: 플랜비디자인
ISBN-13: 9791168321007
Reviews
The title alone is full of clever ideas. The phrase about feeling stuck and just giving it a try is clever too. If other marketing books are practical guides, this one is more about inspiring your mindset. In 27 years of running a business, I've always wondered how to get the greatest visible results from marketing, and what kind of marketing produces what results, in what numbers. That has been one of my biggest interests in recent years. In today's recession and high-interest-rate
Marketing means carrying out work systematically, based on clear goals and strategies and informed by data—not charging ahead without a plan. Don't define marketing as making things simple and copying what others do. Remember that it means getting people to look in the same direction. Reading the book's guidance on marketing helped me organize my thoughts about whether we had been oversimplifying things and whether we had been looking at them properly at their core.
Marketing always brings new situations, unfamiliar tasks, and a wide variety of responsibilities. Don't Flounder at Marketing is a book written by an experienced marketer to help people without a marketing background and marketers without a mentor work through the uncertainty and pressure together. The author compares marketers to nomads because they tend to lead unsettled lives and are constantly placed in new situations and environments. You can find practical tips the author has learned
Author Min Gyeong-ju, who did not major in marketing, learned and gained experience in the field and has neatly organized the important elements and concepts she discovered into sections on planning, practical work, and data. A marketing book for beginner and non-marketing professionals!
I started out making iPad planners as a hobby and eventually registered a business, so I also have the role of running a small company. Whenever I make a product and create its introduction page myself, I wonder how to present it so that it sells well. I also dreamed of becoming an emoji artist, designing characters and making merchandise, but I felt so lost about how to promote them that they've been sitting untouched for a long time. Even when marketing isn't our major or job, we are always
These days, it seems that not only companies but individuals are interested in marketing. There are so many one-person businesses and creators, and whatever you do, studying marketing seems useful in all kinds of ways. If you want to put marketing into practice, video courses have their limits. Where should you learn? Should you attend a marketing academy? Is there even a senior colleague who can teach you? This is a marketing book for marketers who feel at a loss. It's a good book to read when
“Building My Own Marketing Framework” A book for beginner marketers who want to overcome the uncertainty and confusion they often face. It focuses on three key areas: planning, practical work, and data. As I started reading, I realized I'd already read quite a few books about marketing. The more I read, the more curious I became about the world of the marketer: what do marketers actually do, and what perspective do they bring to their work? That's why I picked up this book. 1. I liked that it
I think one of this book's strengths is that it covers important ideas in an entertaining way! The author uses so many cheerful expressions that I started thinking they must be a really fun person! I'd recommend it to anyone who feels intimidated by marketing or doesn't know much about it!
We call the systematic business activities involved in efficiently providing consumers with products or services marketing. A company's marketing strategy is a vital tool that reveals its strategy for survival. A company can exist only if it understands consumers' mindsets and provides better service efficiently enough to win their loyalty for the long term. This book made me think deeply once again about how to build a strategic marketing plan and use planning, execution, and data. One story
🔹Title: Stop Doing Haphazard Marketing and Start Marketing 🔹Author: Min Gyeong-ju 🔹Publisher: Plan B Design 🔹Length: 290 pages The author wrote this book to help people who have been assigned marketing work outside their usual responsibilities and feel overwhelmed and anxious. It explains why they are doing the work and how to approach it. The author encourages readers to become marketers with their own steady values who can adapt flexibly no matter how the world changes. The first part
