Leonard Berry et al.: CRM strategy

Series of Harvard Business Classics. The CRM strategy has 14 authors talking about the current era of Frostmer's and the change in customer concept and the response strategy of the company. C. K. One of the people, Prahalad, says that companies that use customer capabilities are successful, and Patricia Seybold advises us to understand customer scenarios. One of the people, Richard Chase, gives you a principle of service contact as shown by behavioral science, and two other people are re-cutting the relationship. The only other person to take a look at Chris Leger introduces a brand strategy using the brand-porto molecule.

Korean title: CRM 전략

Korean author: 레오나드 베리 외

Korean publisher: 21세기북스

ISBN-13: 9788950921927