Lee Won-gyu: Story Fundraising Principles

Volume 16 of the "Beautiful Foundation Sharing Books" series—a donation culture series published by the Beautiful Foundation to enhance professionalism and ethics in the non-profit sector and improve public awareness of sharing—titled *Story Principles of Fundraising*, has been released. Due to the practical circumstances of Korean non-profit organizations, it is difficult to actively support fundraising activities; consequently, many non-profit activists begin their work in the field without a thorough understanding of basic fundraising theories and practical methods. To address this issue, the author, who has worked as a fundraising consultant for over 20 years, explains fundraising principles in an easy and engaging way by structuring rich case studies from his direct field experience into narratives. The book covers practical topics ranging from the value and focus of fundraising to preparation, methods for large-scale and small-scale fundraising, fundraising events, and fundraising ethics. How should small organizations begin fundraising activities? How can reasonable fundraising goals be set? What are the key factors in large-scale fundraising? What are the pros and cons of fundraising events? Are there donations that should not be accepted? This book finds the answers in vivid stories from the field. Furthermore, by placing donors—who have previously been overlooked—at the center of the story, it shares the success know-how of ‘donor-centered fundraising’ that positively transforms not only the fundraising business but also donors, fundraisers, beneficiaries, and society.

Korean title: 이야기 모금 원리

Korean author: 이원규

Korean publisher: 나남

ISBN-13: 9788930040815