Lee Seong-dong: A sales master never sells

There's a blue-olute strategy in sales. In this book you can see with vivid examples the secret of their own practice in secret by top salespeople. The sales environment is changing! Why do companies shout for increased sales every year? And why do the sales people always say it's hard to do? This book starts with these questions. And we're looking for the cause of the destruction of the existing sales and performances that have been so much a part of the business market that it has destroyed the sales and consumer relationships. This spending of their relationships with customers has led the sales people to fall into the error of re-developing each customer. Then they're turned around, shouting back into sales reinforcements, and saying it's hard to do. Now, it's clear that this cycle of business has become a time of great success. And just because you work hard doesn't mean you get any results. Consumers have become wiser and because of the change in sales conditions, there are a lot of threats to the sales people. The main threat is the fall of sales and competitions, the advent of new sales channels. The competitors' sales agents need no explanation for what they have been doing, but the decline is structural and persistent, which creates a more intense sales environment with reduced overall purchasing power and over-proportionation. The new sales channel also exposed prices and brought the sellers into direct and threatening existence. This change in sales conditions is increasingly causing sales people to lose their seats.

Korean title: 영업달인은 절대 세일즈하지 않는다

Korean author: 이성동

Korean publisher: 호이테북스

ISBN-13: 9788993132601