1 / 1

Lee Seon-mi: Young Forty, Generation X is Back

$27.00USD
1
Free Priority FedEx · on orders over $300
Shipping available to United States
Estimated arrivalSep 21 – Sep 24
Exact shipping options and rates are shown at checkout.
From South Korea
In stock
From United States
Unavailable
Description

Why should we talk about the X-generation again? Millennium, why we should look at them now more than 90 years! The highest purchasing power, the highest lifestyles, the biggest hand in the cultural market, the consumer who lives on his taste and his hobbies, the global culture creator, the entrepreneur who changed business trends, the unrefined voters at age.... A 40-something ‘goptee ’ has appeared. This is the real X-generation of the 1970s, which we missed while we were looking at the MZ. That's right! The X-generation that was the head-brushed youth in the 1990s, or the generation that was described as the trend that was going on. It's been the average of South Korea for the last 30 years, and they were in all 21st century, at the beginning of the lifestyle and trends. It's also a huge consumer and voters group, which accounts for 16 percent of the population of South Korea. Since the X generation is the center generation of this society, it might seem obvious that there is great influence in society. But we should be aware that these are very different from their previous 40s. And they have had a huge impact on the development of values in Korean society through their 20s and 30s, and are now actually moving South Korea's social, cultural, economic and political communities.

Korean title: 영 포티, X세대가 돌아온다

Korean author: 이선미

Korean publisher: 앤의서재

ISBN-13: 9791190710220

Reviews

4.8
Based on 21 reviews
Showing 10 of 21 reviews
SU********
October 7, 2025

Long time no see. I read a book that was sincere and refreshing, and I think. "I am happy to read a book that is so easily and so interesting, and I'm not going to just be there.". Read it when it was first published. I've been recommending it around a lot, and I'm glad to hear that the second time I read it, I'll also look forward to reading about seniors and Genzi.

HY****
December 10, 2022

I'm lucky to get your insight.

BA******
May 13, 2021

A generation of people who are born after the beginning of 1972, after 40 years of wanting to be young, have lived a new middle-aged life. Nebber knowledgebacks and generation gapes are not new issues, but it is the X-generation that has made generation differences and generation conflicts a hot issue and brought them to the surface. Our generation is the generation that was at the center of the wave of change, where the circulation of the book, children and personal computers, the explosion of

UR***
May 13, 2021

Generation X. That was in high school. The generation of the older generations that we've given up on kids that we don't know about. I still liked to hear that the older generations didn't know. Since then, he has been a good man for the top generation. The generation that saw Sertaj say "unknown" and went to the top of the list. In their 20s, they were rich and enjoyed and traveled a lot, unlike the generation before them who had been demos for democracy. And with IMF, we had a financial

NI********
May 13, 2021

While the market is focusing on trends about MZ generation, the book is not less than British, the X-generation is now being focused on X. The X-generation between the baby boomers and the MZ is a "unknown generation" with an X meaning of unknown numbers. We cannot give justice to these special people who were born after the boom. The people who created the sensations in their 40s are now showing a different code than the new MZ generation. Even in his 40s, it is still difficult to say that he

PU********
May 6, 2021

A sympathetic person is a very good reader, and a very powerful generation with a different power than the MZ generation! I love the book.

GI*****
May 4, 2021

There are 40 young and powerful generations! A generation of middle-aged? This is a book that analyzes the consumer form of life in the 1970s and their values and lifestyles. This is especially necessary for marketing professionals, organizational administrators, politicians who need to analyze voters, and later members of the MZ generation. It's not just another generation, it's a review of our own generation, and it'll be a pleasant book. The report on the most trusted broadcast program is

BA****
May 4, 2021

It seems that until relatively few years ago, books were the main sources of the following year's trend reports and the weaving of the books. (I think it's true that the books published at the beginning of Corona were irresistibly wrong, and later they were being highlighted in anticipation of the prospects after Corona.). But what's so interesting about many people these days is not the trend that comes out regularly at the end of the year, but rather the way we analyze and convey the case of

KT*****
May 3, 2021

The biggest cultural business producer and consumer X generation in Korea is wondering what they're going to do.  >.

SU******
April 26, 2021

Marketing the tastes of MZ generation, leading South Korea's trend toward personality, skills and economic power, often leads to reactions in unexpected generations. And that's exactly what the X-generation, we're still young and we've got to be middle-aged, but it's not a simple approach. We've seen that there is no real success in the marketing of the Silver Generation. The moment you approach the elderly with the name of the old, the marketing is ruined. “We are not old. Don't treat me like

이선미: 영 포티, X세대가 돌아온다
12 items