Lee Ki-yong: The Marketing Bible That Guarantees Sales Boost

Utilizing Marketing Channels That Fit You Perfectly, Not Just Trending Trends:: One of the most frequent questions I receive while giving lectures is, "What kind of marketing should I be doing these days?" The phrase "these days" often makes me raise an eyebrow. Effective channels vary depending on the products you sell or the services you provide, yet people tend to focus solely on using the marketing channels that are currently trending. This is one of the most common mistakes people make in the early stages of marketing. They ask people around them what marketing they should do, hear "It's still blogging," try blogging, and if that doesn't work, ask again. If they hear "It's Instagram these days," they try Instagram. If that doesn't work either, they ask what the current social media trend is, start YouTube without any background knowledge, and end up failing. I wrote this book with the hope that small business owners and those just starting out would achieve successful marketing by utilizing truly effective channels, rather than simply following the trends. This book covers how to understand the characteristics of each channel, identify which one is suitable for you, and utilize them effectively. For those who need to do marketing but do not know where to start or how far to go, it will guide the direction of marketing, much like a lighthouse guiding ships adrift on the sea in the dark night.

Korean title: 매출을 확실하게 올려주는 마케팅 바이블

Korean author: 이기용

Korean publisher: 예문사

ISBN-13: 9788927437758