AuthorLee Ju-hoon
Lee Ju-hoon: The Contradiction of Homo Economicus
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From South Korea
In stock
Description
The contradiction of the secret in consumer mind:. Homo ekonomicus, in terms of the consumer who pursues rational consumption, is seen in the behavioral and economic category. We're going to go through a whole series of human choices, limited rationality, personality and makeup, brain chemicals and decision making behaviors, women consumption and so on.
Korean title: 호모에코노미쿠스의 모순
Korean author: 이주훈
Korean publisher: 계축문화사
ISBN-13: 9788956293059
이주훈: 호모에코노미쿠스의 모순
이주훈: 호모에코노미쿠스의 모순
