Lee Jeong-su et al.: Online and Offline Marketing for Small Business Startups

With the rapid changes in the market, there is a growing trend of people stating that running a business is becoming increasingly difficult. This is because the number of suppliers exceeds the demand, resulting in a wider variety of products and services available to customers. Consequently, customers are inevitably becoming more discerning when selecting products. In this environment where customer demands are becoming more sophisticated, operating a business without a unique, differentiated marketing strategy is bound to be challenging. Therefore, we have published an online and offline marketing book for the one million people working in the private academy industry, featuring the following characteristics. Additionally, since this book focuses on the private academy business, we ask that business professionals in other sectors take this into account when reading. - Tables and figures have been utilized to facilitate easy comprehension. - We have made every effort to present actual online and offline marketing consulting case studies conducted by the authors. Therefore, we expect readers to easily grasp theories that might otherwise seem difficult. - Relevant forms have been provided for immediate application in the field, and reference materials have been included in the appendix.

Korean title: 소상공인 창업 온 오프라인 마케팅

Korean author: 이정수 외

Korean publisher: 성안당

ISBN-13: 9788931555134