Reviews
The writing of the author of this book, Lee Jae-hee, is very "straightforward." It struck a chord with me so deeply, as if he were angrily lashing out right in front of me. From the frightening observation that young people who have run solely for employment with good grades and academic backgrounds become "young old men"—entering a company without knowing what they truly want to do, only to have their hearts grow cold as their goals vanish—to scolding salarymen who settle for complacency by
For the first time in a long while, I read a book from beginning to end without hesitation. I was so captivated by the fiery life story and philosophy of a CEO—who cuts through a sharp road—that I finished the book in one sitting and am writing this review. I believe the first things that come to mind after reading this book are conviction and honesty. My heart races at the confident footsteps of a CEO challenging the world, grounded in a burning will to pursue a dream and a work style of
As an aspiring professional about to enter the workforce, I have always been very interested in global companies like Unilever. When I saw the autobiography of former Unilever CEO Lee Jae-hee at Kyobo, I readily decided to read it. I felt that the confidence and charisma emanating from the book were the secrets to his success as a CEO for over 20 years. It inspired me to hope and feel a sense of envy that I, too, could become such a confident CEO or a self-assured businessman 20 years from now.
Lee Jae-hee: WILL
Incheon International Airport serves as a gateway connecting South Korea with the rest of the world. Surpassing leading international airports to win first place in global service evaluations for two consecutive years, it is realizing the ambitious vision it held from its inception one by one. At the heart of this success is President Lee Jae-hee, a representative global professional manager from South Korea who has served as the CEO of a multinational corporation for over 20 years. *Lee Jae-hee's Will* captures the stories of the dreams and challenges of the current President of Incheon International Airport Corporation (IIAC). He led Unilever Korea, a multinational corporation considering withdrawal, to a 55% growth in just three and a half years, and elevated Incheon Airport to the status of a top-tier airport within three years of taking office. The book introduces the process by which he transformed the state-owned enterprise into a world-class company by completely overhauling its culture of complacency after transitioning from the private sector to a public enterprise. Furthermore, it portrays President Lee Jae-hee's life philosophy, forged as a CEO in a global market where every day is a battlefield, as well as his proactive nature of pursuing considerate leadership while boldly pushing forward when necessary. In his attitude of never settling for the present and always attempting new challenges, one can glimpse the competitiveness required to rise to the ranks of a luxury brand.
Korean title: WILL
Korean author: 이재희
Korean publisher: 랜덤하우스코리아
ISBN-13: 9788925512280
Reviews
The writing of the author of this book, Lee Jae-hee, is very "straightforward." It struck a chord with me so deeply, as if he were angrily lashing out right in front of me. From the frightening observation that young people who have run solely for employment with good grades and academic backgrounds become "young old men"—entering a company without knowing what they truly want to do, only to have their hearts grow cold as their goals vanish—to scolding salarymen who settle for complacency by
For the first time in a long while, I read a book from beginning to end without hesitation. I was so captivated by the fiery life story and philosophy of a CEO—who cuts through a sharp road—that I finished the book in one sitting and am writing this review. I believe the first things that come to mind after reading this book are conviction and honesty. My heart races at the confident footsteps of a CEO challenging the world, grounded in a burning will to pursue a dream and a work style of
As an aspiring professional about to enter the workforce, I have always been very interested in global companies like Unilever. When I saw the autobiography of former Unilever CEO Lee Jae-hee at Kyobo, I readily decided to read it. I felt that the confidence and charisma emanating from the book were the secrets to his success as a CEO for over 20 years. It inspired me to hope and feel a sense of envy that I, too, could become such a confident CEO or a self-assured businessman 20 years from now.
