Lee Hyun-cheol: A real estate boom is coming

As of June 2020, how is the South Korean real estate market unfolding? As property prices continued to rise and spiraled toward overheating, the government poured out various regulatory measures. The market, which appeared to be shocked by these unprecedentedly strong regulations, is evolving differently from the government's intentions or experts' predictions. One thing is certain: as proven by the history of the South Korean real estate market, the market always triumphs over regulations. The moment the market overcomes regulation, a booming market ensues, with prices that were forcibly suppressed exploding! Having met thousands of investors and end-users over the years while working as a licensed real estate agent and a PR team leader for a presale company, the author views the Korean real estate market as a "speculative market" created by irrational humans. In a speculative market, what determines the price of a commodity is mass psychology. The author demonstrates what happens in the market due to this mass psychology and the side effects of policy. Most notably, he explains why the predictions of a doomsday prophet 12 years ago—who argued that South Korean real estate would crash as the bubble burst, just like in Japan—turned out to be wrong, citing the unique Korean systems of Jeonse and pre-sale. If you read this book, you will naturally visualize the history and future trajectory of the South Korean real estate market as a ‘cycle.’ This will also allow you to answer the question investors ask most frequently: “Should I invest in real estate now?” Of course!

Korean title: 부동산 폭등장이 온다

Korean author: 이현철

Korean publisher: 알에이치코리아

ISBN-13: 9788925536798