Lee Gyeong-ryeol et al.: Digital Media Trends and AdTech

The meeting of digital media and Adtech! The meeting of science and art and technology creates modern and future advertising! In modern times, the development of ICT has led to technology's being introduced to effectively execute advertising and its execution platform is becoming more intelligent. ICT means all the ways to collect, produce, process, preserve, transmit and use information using the hardware of the device and software skills needed to manage the operation and the information of these devices. So the range of ICT includes hardware, software, IT services, and communications. AdtechNedTut, a combination of technology and technology, is to put digital technology into advertising. Big data, artificial intelligence, machine running, cloud-ology, augmented reality AR, drones, Internet IOT, block stuff -- that's what's literally a "adtech" for advertising. In this book, if advertising is basically a big strategy and a creative tool, we use the scientific method to develop strategy to say, and then we develop creatively to-speech. So we're working on analyzing products, competitors' needs, developing strategies, and then using them to extract creepive concepts.

Korean title: 디지털 미디어 트렌드와 애드테크

Korean author: 이경렬 외

Korean publisher: 지구문화

ISBN-13: 9788970068794