Lee Geon-ho: Media and Politics

Politics and communication have existed together in close relationship with human history. But the history of the political communications that combined these two is only over half a century, both domestic and international. Despite this short history, the importance of political communication is growing. Because politics and communications are essential to the survival and development of modern society and its members. In the media environment, especially now, where people are changing their political engagement with the advent of New Media, the role of political communication is being highlighted more importantly as a means and purpose is increased. It is a study that explores media as if it were a living thing, the relationship between politics and communication that is constantly changing and evolving. The media (traditional media and New Media), the public (public or accepting, voters) are being considered as a source of communication in the political field and as a key source of concern. First, focus on theoretical understanding, and consider the concepts and meaning of political communication, and then compare them with journalism and communications effects. And to create a sense of behavior, look around at media coverage and media coverage (three) and combine the actual political scene that is implemented based on the theory of political communication. Chapter six. The book will allow readers to check the meaning of political communication and examine the role of political elites, media and air in which they communicate with each other intensely.

Korean title: 미디어와 정치

Korean author: 이건호

Korean publisher: 이화여자대학교출판문화원

ISBN-13: 9791158903961