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Lee Eun-young: Speak with Data! Performance Marketing

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Description

The key marketing technique of the Newmedia era is the Populance Marketing. Formance marketing has been the most widely publicized marketing technique in the last six years, from '80 to '21, where consumers who have come in from outside channels are being graded by step-by-step to maximize their sales performance. And after performance marketing, Gross marketing has recently changed into portrait marketing. The ability to read consumer movements and the movement of the large advertising platform became a necessity for marketers living through the present era. The book has captured the experience of a real writer who kicked in from the rapidly changing New Media industry. The author, who is the head of the media media media startup, provides a practical tip as to how the product's manufacturing, marketing, distribution and post-ops have been used to bring results from the whole business process. The Internet is a very popular feature of the media's marketing program, especially in the various marketing campaigns using performances and how to run Facebook, Instagram, and Google Athetics. This gives us the answer to what the future digital marketing direction is, how to set up and respond to marketing strategies in the changing media market.

Korean title: 데이터로 말한다! 퍼포먼스 마케팅

Korean author: 이은영

Korean publisher: 한빛미디어

ISBN-13: 9791169210515

Reviews

4.5
Based on 20 reviews
Showing 9 of 20 reviews
JS******
June 26, 2023

I wanted to know a little bit about the overall theory and case of performance marketing, but I bought it, and I'm going to talk a little less about business and product planning and manufacturing. Even though it's the lowest in the business, it'll be a cosmetics, dry dishes, where employees at Ikermus go out and line up. I think we should have written the book not as performance smarting but as an intuitive title for the industry.

MA*******
March 26, 2023

This review was so difficult and painful. The reason is that there is no general basic knowledge of the contents of the book. So I started looking up the Internet for terms, and then I started reading books after learning the items. The author of the book, Eun-young, used five billion dollars inept money to market performances and raised sales by 200 percent. I wrote this trick down in a book. He described what he had experienced in the process of establishing and running companies and recorded

JJ*****
March 11, 2023

"A book review written in one light book for the activity of "I Am Reviewer.". "Kerrsage is now thought to be a comprehensive manual that will help both the startup and existing businesses to plan and execute data based digital marketing. The book deals with a wide range of subjects, such as data marketing, branding, product planning, design, sales, distribution, and post-morning care. The author has suggested the importance of digital marketing in the fourth Industrial Revolution era and the

GO****
March 10, 2023

Public marketing is about collecting data and analyzing data and running custom-trace ads for consumers, and it's called the performance market. The author, who is the head of the media media media startup, has provided a real tip to how we've used data in the whole business process from the planning of products to manufacturing, marketing, distribution and post-mortal management. It's a real-life movie by an author who spent five billion dollars in SMS advertising alone and had 200 percent

PC****
February 4, 2023

A book that conveys access to knowledge, a level of empathy in the age of 10 years.

TM*******
December 26, 2022

This is a book that explains how to do performance marketing based on media media media. I'm a book author of a startup founder who can really get a lot of experience. It's not just a book that lists the marketing concepts and phenomena. It describes the history of marketing that you have experienced in your own life in the company of startups for years. The site that we've obtained from the recent marketing flow and change and direct participation in the market has been described throughout

TE****
December 2, 2022

The book is chosen by a reserver who wants to run a small mall, and yet it's a time when marketing is essential. Online marketing is particularly important. Because even if I were selling good products, it wouldn't be by sale unless my product was known. Well, the commercials are expensive. Can we do them? Can I advertise with a little money? was a difficult title, but it was also a new book and bought to find out about the SMS ads. I was impressed by the story of the writer running the company

CC******
December 2, 2022

It's a marketing book, and I read it like a novel. It was a book that had been uncluttered in my mind. It's going to be a lot of help for the marketers and the new founders.

SU***************
December 2, 2022

And as I read, I said, "There has never been a time when business operations were smooth. "We didn't match the luck of the age or the luck in the product, we didn'T do the human luck." And this really made me very sympathetic. I was so excited about why I was not lucky at work, and why my life was so hard, and I cried. I've been thinking about how powerful it was to get a leader in this business, and I want many of you to read it together, and it's very encouraging.

이은영: 데이터로 말한다! 퍼포먼스 마케팅
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