Lee Deok-gi: Forecasting and Scenario Analysis for Marketing

The book's explanation of theoretical predictions and models only referred to the basics of the story and developed the context around the approach to prediction and the process of actually making predictions. We've also developed the process of building a predictive model through a fully automated forecasting program, a '22-hour program, and a simulation of the scenario. The book's first chapter describes the concept of prediction and methodology, and second and third chapters explain the automaticized predictive program, the 2276 and the scenario analysis program, which is the A.T. Chapter four, by building the actual model based on a realistic experience, was trying to present some of the problems that could arise in real analysis and other alternatives that could solve them.

Korean title: 마케팅을 위한 예측과 시나리오 분석

Korean author: 이덕기

Korean publisher: 데이타솔루션

ISBN-13: 9788988393307