To succeed in sales, you need to make the person you are selling to feel obligated. Here is a typical example. I was walking around a village in Turkey with my wife. We passed a shop, saw some lace, and went inside. An old man in the shop climbed a ladder, took down a large box, cut the string, and pulled out lace, then more lace, until my wife saw one she liked. By then, you would buy some one way or another. (-49) If we do not develop a character capable of strengthening our intelligence, our

We are vulnerable to bias and prejudice. Sometimes we realize it later: “Why did I think that?” or “Why was I swayed by that idea?” But this moment of clarity does not always come. Countless people still do not realize their thinking was biased and manipulated, even after the fact. This book puts that unwelcome truth right in front of us, mercilessly and bluntly. It is full of examples of our cognitive vulnerability: the mechanisms in our brains and how media such as images shape our thoughts

I hope this book helps you understand ways to reclaim agency by changing the algorithms shaping your original thoughts. The world today is harsh. Discrimination and hatred are sprouting everywhere, and society seems to be going mad. One wrong word can bring much more serious consequences than it would have in the past. In this situation, we may stop or retract our thoughts midway, no matter what we think. I do this myself, repeatedly canceling thoughts as I form them. In other cases, fear of

A nudge, literally a tap with an elbow, can be understood as a situation designed to move someone toward doing something. In our society today, this kind of intentional influence is used in countless ads aimed at us, as well as other deliberate efforts to get us to act. If a nudge means persuasion that leads to a rational action, then a dark nudge uses algorithms that influence our consciousness and thoughts to make us act irrationally. This kind of nudging seeks to exploit human cognitive

Dark Nudge: Resist Everything That Manipulates You. A soldier takes part in a simulated torture-training exercise. It is preparation for the day he might be captured by enemy forces during a mission and subjected to brutal methods intended to extract information; the goal is to protect secrets as precious as life itself. Except for the promise that the confinement will eventually end, the ordeal is as harsh as the real thing. The scenes we know from movies are recreated: being treated as less

“Nudge” (a gentle poke with the elbow) means a subtle intervention that guides people's choices. The word is familiar to many because it was also the title of a bestselling book. A famous example is painting a small fly in a men's urinal, which works better than a sign saying “Please don't miss.” Nudges are not always used for good. As the title suggests, Dark Nudge refers to harmful persuasion that leads consumers to make irrational purchases for a company's benefit. People cannot consciously

Dark Nudge — Laura Dodsworth and Patrick Fagan. *The publisher provided this book.* I think many people have heard of nudges. In the dictionary sense, a nudge is a gentle intervention that guides someone toward a better choice. The book uses “dark nudge” to mean the misuse of nudges by companies to cloud consumers' judgment and encourage irrational spending. Dark nudges are planted everywhere to keep people in stores longer and make them spend more. They work like magic, getting us to buy a

This book explains, through examples and evidence, a subject at the heart of some of the most heated debates in our society: what captures our brains, and what traps are built beneath that focus? “Dark nudge” means the harmful persuasion businesses use to steer consumers into irrational purchases. It is a kind of survival kit that explores the traps around us—media, videos, articles, music, and ads we encounter from waking until we fall asleep—and shows us how to avoid them. One heated debate

As I spend more time on my smartphone, I feel as if I am being chased or missing out on something, so I check my phone more often. I felt its addictive pull and chose Dark Nudge to learn about the psychological manipulation behind it. The title refers to steering people toward irrational choices for a company's benefit. Attempts to manipulate us appear in many forms, including ads, TV shows, and social media, and continue even when we are unaware of them. Dark nudges work as persuasion and

“The algorithm edits my thoughts!” This book introduces different ways people can be guided toward better choices, with “nudge” as its central idea. It explores the darker side of nudges and explains how they can also bring about positive change. We make countless choices every day, but are they really made solely by our own will? Dark nudges whisper that there is a world of covert psychological manipulation. A nudge is a gentle way of steering people's choices, like a light poke in the ribs. A