Korea PR Association et al.: PR in the Black Swan Era

Blackswan means that the disaster you knew was impossible is actually happening, from the book Black Swan by Nassim Nicholas Talesv, an investment expert. Corona19, a Black Swan, created a media landscape that was not able to cope with the existing culture in the world compared with the river-stricted streets and opened up new media communication methods that the media experts on the site never tried. The book introduces a four-year-old program of major mobile campaigns, which will be the world's biggest war rage, from the year '200 to '23, to today, when Corona Pandemim, no one would expect it. The 32 cases in the book provide a new role and vision for the future of Black Swan in the era of Blackswan, which is a time of unexpected events. The campaign allows us to overcome the crisis, engage people in acts of saving the planet and give mankind hope. Part 1 highlights the direct impact of Corona19 Pandemimix. Part 2 has raised issues that deal with social phenomena since Corona and apply new technologies. The last three sections introduced new IT technologies and cultural trends, such as AI.

Korean title: 블랙스완 시대의 PR

Korean author: 한국PR협회 외

Korean publisher: 한울아카데미

ISBN-13: 9788946074880