Kim Woo-sung: Marketing Research

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From South Korea
In stock
Description

A marketing student or a business worker, who is a theoretical guide, is a marketing investigator. The book is filled with the understanding of marketing research, marketing information systems, collecting data, overviews of statistics, peer-to-group division analysis, related analysis of variables, reciprocity analysis, and key component analysis.

Korean title: 마케팅 조사론

Korean author: 김우성

Korean publisher: 두남

ISBN-13: 9788964143247

김우성: 마케팅 조사론
12 items