Kim Wang-sang et al.: Tourism Service Management

In tourism, where human contact with customers is the main task, the first thing you can't expect is corporate development or personal fulfillment unless you do the services that are in your mind. To build these service minds, the first section of the book was about service, with the concept and character of service, service contact management, customer service and customer expectations, needs, customer satisfaction management, service quality, and service marketing. These are theories that should basically be established in the eyes of customers, business workers, who will understand their needs and provide custom services before they can do so. The second part of the series, which is a basic illustration of tourist service, has given the staff the mental attitude, greetings, posture, conversation, phone calls, guidance and reception that allow them to check their basic service minds. Finally, the third section focused on the service of tourism, including hotels, travel agents, food services, and international conferences, to help with the basics of tourism.

Korean title: 관광서비스 경영론

Korean author: 김왕상 외

Korean publisher: 대왕사

ISBN-13: 9788945683694