The Chaebol are a cornerstone of South Korea's economic history. When thinking of Chaebol, the two companies that naturally come to mind are Hyundai and Samsung. Or perhaps it could be LG and Samsung. Coincidentally, the disparity in economic dominance between the groups has widened due to the management styles of the second generation; however, they have all played a significant role in South Korea's economic development, and even today, while often described as hereditary succession, their

Just like the Lotte gum commercials that have become so familiar to us, there are many things around us associated with Lotte. This book allows us to learn about everything from the background of the birth of the massive Lotte Group to the figure of Shin Kyuk-ho, and it is a book that makes you nod in agreement. I commend his spirit for going to Japan in search of a dream from an ordinary childhood, achieving it, and refusing to naturalize as a Japanese citizen until the very end, even as a

Since I lived in the Songpa district for over 20 years and frequently visited Lotte World, this book felt somehow more familiar to me. In fact, when asked which stock was the most expensive in the country, I immediately thought of Samsung Electronics; however, I was surprised by the prologue to discover that the most expensive stock in Korea was actually that of Lotte Confectionery, a snack manufacturer. This revelation seems to have made the book even more interesting. To be honest, I knew