Kim Suk-eung: All That Silver Marketing

South Korea's 100-year-old population is growing rapidly. As aging progresses, one experiences many physical and mental changes that young people have not experienced in their youth. The new needs are created, so the demand for new products and services is inevitable. As the silver industry grows, companies need a strategy to consider the right understanding of the silver trade and the characteristics of customers. @ssunsir: @sapansa: http://twitzil.com/mcp.com.com. And by understanding the characteristics and needs of the baby boomers who will become key customers of the silver industry, we will be able to help the Silver industry expand and develop. In this book, the author lists comfort, security, convenience, purpose, social connections, perfumes, trust, rapid response, conviction, empathy and culture as important factors in discriminating products and services of the silver industry. And while we're going to take this as an example of the different products and services that we've considered, we'll show the direction of the Silver Industry. You'll get the idea of a silver-and-pear industry called blue oil.

Korean title: 올 댓 실버마케팅

Korean author: 김숙응

Korean publisher: 매경출판

ISBN-13: 9791155421659