Kim Seong-ho et al.: International Business

It consists of Part 3 and 14 of the original volume. Part 1 suggests a basic environmental aspect affecting international management. Part 1 has systematically described the globalization, political and legal environment, economic, cultural and international trade environment. Part 2 described how to enter the foreign market. This is a section of the story that was divided into contracts, exports, investment overseas, strategic alliances and water - entry strategies. Part 3 has proposed strategies for companies that have entered foreign markets to survive and successfully function in them. Management strategy, marketing strategy, global environment. Human rights strategies, international production and supply control strategies, ethical management and environmental management strategies.

Korean title: 국제경영

Korean author: 김성호 외

Korean publisher: 창명

ISBN-13: 9791188109258