Kim Seon-gyu: Marketing Management

The Kwanma Keating administration is a basic document that can be used as a semester textbook in college and has been written to help public marketing. We've divided it into 15 pages and have sort of solved a lot of marketing theories. Before explaining the concept of marketing, we've presented customer-directed management thinking so that we can easily access the understanding of customer satisfaction, which is the art of modern marketing.

Korean title: 마케팅관리

Korean author: 김선규

Korean publisher: 보성

ISBN-13: 9788962360820