AuthorKim Sang-yong et al.
Kim Sang-yong et al.: Marketing effect that defied advertising expectations
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Description
Korean title: 광고의 예상을 빗나간 마케팅효과
Korean author: 김상용 외
Korean publisher: 학지사
ISBN-13: 9788999724534
김상용 외: 광고의 예상을 빗나간 마케팅효과
김상용 외: 광고의 예상을 빗나간 마케팅효과
