Reviews
Chinese interest was carefully re-insisted after a long period of interest in China. And the project and the friend you work with. Two years ago, it seemed to me that it was helpful to be so interested in the trend-comria series that Japan noticed what was going on and then came out again with an interest in what China was thinking. It was published 13 years ago, and it would have analyzed the behavior of the Chinese consumer who was still very vivid. I think the idea of great effort and the
Kim Nan-do et al.: Trend China
Professor Kim Nando and the University of Seoul's Soystred Center have been keen to capture the change in the Chinese consumer market and the nature of the Chinese consumers. The latest focus on the vivid consumer life of Chinese consumers has been on theoretical framework and visual analysis of data and cases. The Chinese consumer was enthusiastic about what, how it was consumed, and the overall consumer market decided where to go. The book triangulates Chinese consumers into six different categories, and then sees what each type of consumer is passionate about, discussing seven major consumer-days based on social context and values. And over the last five years, we've seen features in the Chinese market from three key keywords: increased consumption of quality of life, new markets for profit, and the rise of Chinese credit.
Korean title: 트렌드 차이나
Korean author: 김난도 외
Korean publisher: 오우아
ISBN-13: 9788954621779
Reviews
Chinese interest was carefully re-insisted after a long period of interest in China. And the project and the friend you work with. Two years ago, it seemed to me that it was helpful to be so interested in the trend-comria series that Japan noticed what was going on and then came out again with an interest in what China was thinking. It was published 13 years ago, and it would have analyzed the behavior of the Chinese consumer who was still very vivid. I think the idea of great effort and the
