Kim Jin-seong et al.: New Marketing Theory

Siksin Macatingron is a book that covers the whole subject of marketing, from its basic concept to strategy, sales and promotion. We've given various systems, models and taxonomy systems to improve marketing sounds, which has helped us to analyze the marketing situation more systematically. At the end, we presented a discussion that allowed students to look into marketing and expand their thinking on general applications.

Korean title: 신마케팅론

Korean author: 김진성 외

Korean publisher: 두남

ISBN-13: 9788964143230