Kim Jin et al.: Introduction to Digital Analytics: Google Analytics

Market research, planning, sales and promotions, and so on, the word marketing requires a strategy. Marketing is also a field where you interact with everyone, not one-way work, and you're expanding the overall scale, so it's very important to have an analysis of your opponent, and a strategy that fits that. What do we need to do? Who is it that solves these questions, such as how people who visit the home page or the site get here, how they act and where they move? I learned about the VCS, and I learned to write about it, and my digital analysis Google Athetics is the best web tool for solving your curiosity, the best guide book on Google Atomics. If you want to learn about the best Google Athetics Setup and Analytic Methods and not stay in the theoretical learning, and actually use Google Atomicism for yourself, this book will be a reading book for you. It's just... The basic understanding for Google Athetics type 2. The need for consumer environmental change and behavioral pattern analysis is 3. Analyst framework, which creates real-world results 4. Inserting easy to follow web server tracking code 5. The unover-running wanji marketing scheme is set up 6. Business decision-making creation and analysis 7. The correct goal setting for meaningful sites is 8. And we're going to talk about the fact that we have a new set of ideas. Google Archaeological tracking method for campaign-based performance measurements 10.

Korean title: 디지털 분석 구글 애널리틱스 입문

Korean author: 김진 외

Korean publisher: 마소캠퍼스

ISBN-13: 9791196752569