Kim Jae-young: How are hit products made?

What happens is that a 20-year-old career marketing director has been working on books to share notes that he carefully recorded on the marketing site. A series of processes that explore the weaknesses of the products, develop ideas and decod the consumer to create a powerful power over the existing market to make a hit product has melted into the experience and the know-it-all experience of the site. The success stories of the absolute owner of beer, W.B., who broke down the hunger of beer and the success stories, like Vita 500, which was shaking Bakkas, were turned into hit products that were not in the existing market but were being re-inhabited as hit goods, and we know that marketing people's efforts are on the background. It's easy to see the process of developing a hit product that is able to develop competition to survive through a small gap, low-profile possibility.

Korean title: 히트상품은 어떻게 만들어지는가

Korean author: 김재영

Korean publisher: 한스미디어

ISBN-13: 9788959755998