Kim Il-cheol: IMC's co-evolution

It is inevitable that the IMC, which is at the same time understood as process, evolves with radical environmental changes. The most important phenomenon to note as the IMC evolves globally is the convergence of cultural needs. The IMC will then create a common value beyond the social responsibilities of corporations and through CSV, a new dimension of integration, introducetrating white space, seeking a true-life agreement. I'm going to go from zero to zero.

Korean title: IMC의 공진화

Korean author: 김일철

Korean publisher: 커뮤니케이션북스

ISBN-13: 9791130436159