Kim Gye-su: Customer Relationship Management

With information revolution, automaticization and multiplicity of customer demand, customers became co-producing partners and partners in the product and service manufacturing process. They decide the fate of the company. It's the business world that has a powerful influence on why corporations exist, vision and strategy. [calling customer-respector] is detailed on how to define customers and increase their satisfaction and loyalty through the settings they have with them. The book introduces more than customer satisfaction, and more basic concepts, different readings, and check points, for how to maintain a relationship with customers.

Korean title: 고객관계경영

Korean author: 김계수

Korean publisher: 청람

ISBN-13: 9788959725649