Kim Eun-sung: How this man speaks
*How This Man Speaks* is a book containing the communication secrets of Kim Eun-sung, Korea's first Ph.D. in Speech, a KBS announcer, and a SERI CEO renowned lecturer. It teaches that the essence of communication lies in speech grounded in knowledge, along with self-esteem that understands oneself and synesthetic understanding that comprehends others. The book introduces a five-step communication method to cultivate these abilities. It explains these steps in detail, divided into: Step 1, Empathy—the most basic form of communication; Step 2, Knowledge—the power to transform information into knowledge; Step 3, Verbal Skills based on fluency; Step 4, Expressiveness—the integration of verbal and non-verbal cues; and Step 5, Situational Control—the ability to regulate and control situations.
Korean title: 이 남자가 말하는 법
Korean author: 김은성
Korean publisher: 김영사
ISBN-13: 9788934950707












