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Kim Dong-heon: Selling products, appealing brands

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Description

There are companies that have done innovation and succeeded in creativity. But how can we be creative and innovative? After collecting 64 vivid innovations from both countries, the brand-sales, which attracted prizes, has put 25 laws together with a common denominator. It is useful to read customer needs and trends for new markets, customers, or strategies, or to develop new products and services. The 25 laws of the book include the law of thinking and service, which eliminates stereotypes and explains the nature of product and service; the laws of error that capture the various senses and movements of customers; and the law that pays for the effect of changing the way the price is paid. It's designed to take five areas of corporate growth: markets, customer needs, product, service, trend, strategic means, and find opportunities.

Korean title: 팔리는 상품 끌리는 브랜드

Korean author: 김동헌

Korean publisher: 매경출판

ISBN-13: 9791155423103

Reviews

4.4
Based on 2 reviews
Showing 1 of 2 reviews
IA****
July 7, 2015

I don't know much about marketing, but it was a good book for drinking. There was a blue Orion Wind. And purple oil. A combination of red and blue, with no competitors. The business strategy of creating new values by changing the market from the existing red Ocean is 25 laws for purple. 6. There are a lot of different psychological mechanisms working amongst people. Premise, consideration, passion, bonding, pride. With the best of these emotional mechanisms, we can discover a rich source of

김동헌: 팔리는 상품 끌리는 브랜드
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