Kim Dong-bin: Print advertising typography

The history of print ads and the media character, production and expression properties that we see basically made them understand. In the general role and manner of writing and in print advertising, we've seen how the structure of the copy and the structure is significant. We've also seen the choice of typefaces that highlight advertising in terms of the fact that the script is being made the most important quality.

Korean title: 인쇄 광고 타이포그래피

Korean author: 김동빈

Korean publisher: 커뮤니케이션북스

ISBN-13: 9791130401652