Kim Byeong-hee: Now is the time for us to love

Many ads are also offering a love message, as well as sales messages for brands. There are many ads around us that tell us to love each other while delivering brand messages. The message of love in advertising is the public function of advertising, beyond its essential capacity to make brand-sharing marketing available, affecting social culture. Advertising is called the'symbol of society', and in terms of social and cultural culture, it represents a particular society and culture and serves the public function of contributing to the cultural development of the nation or society. German social philosopher Havermas presented the concept of a democratic communication model, a forum, which has a public utility process. And the message of love in advertising is a key feature in public communication. The book noted the message of love from advertising and looked at the love laws it gave. The poems and novels of love, of course, have been published in many essays about love, but so far there has been no book to show how advertising can tell you how to love. At that point, the book is a novel project.

Korean title: 지금은 우리가 사랑해야 할 시간

Korean author: 김병희

Korean publisher: 한울

ISBN-13: 9788946082472